The world’s largest beauty show, Cosmoprof, to be held in Bologna, Italy, is fast approaching!

The show will run from April 16 to 19.

Many busy beauty executives have difficulty squeezing this very important trip into their schedules or tight budgets. But have no fear! Mirror Mirror, led by beauty futurologist Jeanine Recckio, is the leading trend forecasting and creative marketing agency in the beauty biz – and we can cover the show for you.

We provide full coverage of Cosmoprof’s latest innovations; packaging; product ideation; cosmetic manufacturers; competitive intelligence in all areas of color, skincare, naturals, bath and body, hair care, beauty tools; and more.

Our Cosmoprof Trend Reports are informative and extremely effective. They are must-haves for anyone in the beauty industry. You won’t find a more robust, illuminating report anywhere else!

Beyond Cosmoprof, Mirror Mirror is the leader in unique beauty and lifestyle trend reports and product development in all areas, including new ingredients; specialty baked makeup; R&D; color trends; and product design, marketing and manufacturing.

Last Thursday, Avon Products Inc. announced that it had acquired U.K.-based Liz Earle Beauty Co., a natural skincare brand, in an all-cash transaction.

Avon pursued the acquisition because it helps the company widen its customer base in natural skincare, which Liz Earle has been known for for the past 15 years. Avon chief exec Andrea Jung said the natural line is the perfect complement to her company’s “anti-aging skincare and broader beauty portfolio.”

Crain’s New York Business asked Mirror Mirror founder and beauty analyst Jeanine Recckio her thoughts on the deal. Here’s what she had to say:

“The deal is very representative of how our industry is evolving,” Jeanine told the publication.

Jeanine expanded on that thought by saying that the move was particularly savvy on Avon’s part because Liz Earle already has a built-in customer base. No need to start from scratch!

To read the entire article featuring Jeanine, sign up for a free trial subscription on Crain’s Web site.

I am thrilled to announce our new Palm Beach Trend Offices in the very chic WORTH AVENUE BUILDING! Yes, the building is PINK – perfect, right?!

We are now located across the street from Saks Fifth Avenue (I feel at right home!) and other faves like Valentino. While I miss seeing my daily trend customers at our little boutique in Via De Mario, I just really had to focus on my fast-growing beauty biz and wholesale accounts.

The fabulously pink Worth Avenue Building and my new Mirror Mirror offices on the 2nd floor!

205 Worth Avenue is perfectly located on Worth Avenue and South County Road. I LOVE it!

I can still take care of our Mirror Mirror Trend Fans from our showroom, so just call 917.348.4291 for special appointments.

And you can visit our trend boutique locations at Trump Spa at Mar-A-Lago (for members), Palm Beach Oceanfront Inn (3550 South Ocean Blvd.) and Eleven Spa (1440 North Federal Hwy.) in Delray Beach!

Also, I just decorated the Palm Beach Oceanfront Inn’s lobby and new Beach Bungalow Lounge at the Tides Bar & Grille – you’ll swear you are in South Beach! It’s super chic! I’ll add new photos to my journal next week.

Speaking of South Beach … I just got back from Miami where I stayed at the Sagamore Hotel and it was the BEST. Very cool. For the Super Bowl the entire hotel is turning into the Playboy Mansion!

Sagamore Hotel

And be sure to check out the new W Hotel South Beach. The lobby has a smart fashion décor. Quite unique and a definite “must see.” As I am working on my new PRODUCT LOVE marketing book and my new Floribean Fragrance (Palm Beach Pretend), South Beach was most inspiring!

W Hotel South Beach

All of our beautiful Kurtas are designed by Jeanine Recckio.
Inspired by Palm Beach and handcrafted in India from the
villages around Lucknow, central India a famous area which provided
the Moghul royalty with their court clothing and also their typical traditional
day to day wear in the hot summer season. “Chikan” work is a form of
“whitework” involving open holes overlaid with hand embroidery – to allow
air vents for cooling – yet keeping a beautiful look. They are usually done
with a white on white hand-embroidery. Their stitching techniques include
appliqué pulled and drawn-thread work and embroidery. Oftentimes small
bits of sewn-on mica; pearls; semi-precious stones etc. were added -
depending on the status of the wearer. The handwork involved in their
making was oriented to the royalty etc. With that group no longer around
this art form is in danger of disappearing due to machines – particularly
those embroideries coming from China.

Only $135 each!

This art form is spectacular value for the amount and care of the handwork
involved! Our Kurtas are available in sizes s- xl in all colors & lengths
they are true treasures and I enjoy designing them for you! Enjoy !

New Trend Alert ….

Wow! We love love love Python Snake prints …. and now you can wear this hot trend … still be animal friendly & stay on budget! My fabulous new PLYthon bags are the hottest rage in New York … Hollywood … Europe and now Palm Beach! They are lightweight … fun … they are the ultimate Beach Chic bag … how very decadent!!!! And they are all on Sale !

Place your orders today …. And be sure to visit our retail partners they have all the styles and colors in stock !

Oct 2008

“In a few years, you may be looking for more than thread count when you’re shopping for a new pillowcase or duvet cover. “Sheets will be infused with various skin-softening moisturizers, and even caffeine to minimize cellulite,” says Jeanine Recckio, a trend forecaster and beauty “Futurologist.” With every toss and turn, the ingredients will penetrate your skin, making your morning a little smoother.”

November 2008

FUTURE FLASH: GET GORGEOUS IN BED
In a few years, you may be looking for more than thread count when you’re shopping ofr a new pillowcase or duvet cover.
“Sheets will be infused with various skin-softening moisturizers, and even caffeine to minimize cellulite,” says Jeanine Recckio, a trend forecaster and beauty “futuroligst.” With every toss and turn, the ingredients will penetrate your skin, making your mornings a little smoother.”

Beauty & Lifestyle Futurologist, Jeanine Recckio, Launches her newest Trend Boutique in the fabulous Eleven Spa in Delray Beach, Florida!

Here is a sneak preview of the fabulous Mirror Mirror Jewelry Collection …. Designed by Jeanine Recckio, Beauty & Lifestyle Futurologist. You can purchase these fabulous gems at any of her 4 boutiques. Mirror Mirror on Worth Avenue in Palm Beach … at the prestigious Trump Spa at Mar-A-Lago for private members, the hip and cool Eleven Spa in Delaray Beach Florida and the Palm Beach Ocean Front Inn.

Thanksgiving is this week … and you know what that means … the madness of holiday shopping begins! … Beat the crowds and head to Sephora now to scoop up their hot new Bath & Body Collection … designed by yours truly! … The bath goodies come in incredible scents (guava passion, tangerine grapefruit, Asian ginger – yum!) & the colorful packaging is an instant mood-lifter! … Grab some for stocking stuffers, Secret Santa parties & the ladies in your life who need a little pampering!

Stay tuned for news on fabulous gift ideas from our Mirror Mirror Boutique ….

There’s nothing like a day at the spa to put me in a fabulous mood … and I was lucky enough to treat myself to a trip to Beaute Therapies in Palm Beach. … The tranquil setting instantly relaxed me … & the high-tech anti-aging and body-shaping treatments are amazing … I felt totally pampered and rejuvenated.

Be sure to check out my latest media appearance … WWD interviewed me about our fabulous new Mirror Mirror Pretty Water & the new trend of edible/potable beauty … See what all the fuss is about and grab some thirst-quenching, beauty-enhancing Pretty Water now!

I’m always on the lookout for fun and fabulous trends … and my recent trip to NYC was a goldmine of cool products!

I loved the fish TV screensaver at Charles Nolan so much I’ve got to get one of my own … it’s fun & so much better than staring at a boring blank screen …

I also scooped up dozens of the Marc Jacobs lipstick pens … they’re perfect for a beauty addict like me!

And of course, I also had to snatch up some new Tory Burch shoes … she has really expanded her line!

Being a professional trend-spotter, I am constantly getting asked for recommendations … whether it’s a beauty product, shopping destination, or a restaurant or hotel … I’ve been to some of the most fabulous places in the world & I love to share! … So keep reading Jeanine’s Journal to get my latest picks!

Right now I’m loving New York Prime in Boca Raton … I enjoyed a great dinner there just a couple of weeks ago … & I can’t wait to go back. Our table had a lot of fun & the food was amazing … just a great atmosphere overall.

Stay tuned for more tips!

Mirror Mirror is the leading beauty source to help start-ups and big companies locate and find the RIGHT BEAUTY CONTRACT MANUFACTURER for new skincare, bath care, color cosmetic brands & more! … And we are thrilled to see one our latest beauty projects make its debut … The new Sephora Brand Bath & Body collection is now in stores … it is very exciting! Jeanine Recckio personally designed all of the new innovative bath products and delicious fragrances … there are over 45 new products to choose from … So get to your local Sephora store or Sephora.com to stock up on yours now!

So … all of WORTH AVENUE is gearing up for the upcoming season again …. And the MIRROR MIRROR BEAUTY & LIFESTYLE BOUTIQUE AND CREATIVE DESIGN STUDIO is in full gear … The boutique is getting daily shipments of fabulous jewelry & accessories from all over the world … precious home décor pieces … exquisite glassware that you won’t be able to resist … It’s all about bringing you the hottest & most stylish trends from across the globe … Swing by to get a head start on your holiday shopping … or just treat yourself to some fabulousness.

Just in … the season’s hottest scent … now available at our Mirror Mirror boutique! … Our new Pumpkin Spice Soy Candles smell delicious … and a little bit sultry … haven’t you heard that the smell of pumpkin is a sexual aphrodisiac? … Light one next time a date comes over & watch the sparks fly (not literally!) …

The candles are made with all-natural soy so it won’t leave any messy black soot marks … burns for over 40 hours … and it comes in a chic tassled canister …

We also have a wonderful Pumpkin Hand Soap & Hand Lotion Gift Set … a must for your kitchen for the holidays … & a great gift for your Thanksgiving host! … Smells totally fabulous … and cruelty-free to boot!

Mirror Mirror Pretty Water … Beauty You Drink Up

What Is Pretty Water?
It’s beauty in a bottle … a one-of-a-kind natural spring water that uses the best of Mother Nature to enhance beauty with every sip …

What does Pretty Water do?
Pretty Water provides intense hydration … nurturing the body from the inside out … & restoring skin to its full potential … drink your way to younger-looking, healthier, more radiant skin …

What’s in Pretty Water?
This natural spring water has been enhanced with essential vitamins & nutrients (like magnesium, potassium, calcium & zinc) that will quench your thirst & rejuvenate your beauty … without the metallic aftertaste that some bottled waters have … just pure, clean hydration!

Why do I need Pretty Water?
Bottom line … women are drinking too much coffee & not enough water … resulting in dehydrated, stressed-out, prematurely aging skin … only a powerfully hydrating water like Pretty Water can reverse the damage … & bring your beauty back to life … from the inside out …

How do I use my Pretty Water?
Simply sip it! … For best results drink 8 bottles of Pretty Water a day … to meet your body’s demands … Pretty Water also makes a fabulous addition to your hair & skin routine … add a final splash of Pretty Water when you’re washing your hair or cleansing your face … to rinse out mineral deposits from your hair & skin … & get an extra kick of beauty in the process …

Who created Pretty Water?
Meet Jeanine Recckio, the founder of Mirror Mirror and the world’s only beauty & lifestyle futurologist … Jeanine consults for all of the world’s top beauty brands … hunting down trends & investigating new beauty advancements … she’s a true beauty visionary … & sees enhanced water as the next big beauty revolution … after all, what’s not to love about a product that quenches both your thirst & beauty needs at the same time? … Jeanine’s just getting started … stay tuned for her Skinny Water, Happy Water … and collection of amazing beauty products …

Pilar Recckio

Check out Mirror Mirror’s latest model for our brand-new line of gorgeous new Palm Beach tutus … my cousin Pilar Recckio! She looks absolutely adorable … these pretty tutus are perfect for little girls!

Boo! … Halloween is fast approaching … and I can’t wait to celebrate at tomorrow’s big Halloween Kiddie Parade on Worth Avenue … Mirror Mirror has donated fabulous auction gifts for this very special annual event … What can I say … I always liked treats better than the tricks!

More details about the parade:

Witches, wizards, ghosts and goblins are billed as the guests of honor Oct. 27, when Worth Avenue landlord Burt Handelsman will throw his annual Halloween Costume Contest.
In its 21st year, the free event turns the scenic Gucci Courtyard into a daylight den of fright and fun. Hundreds of participants dare to be scary, vying for prizes donated by Worth Avenue merchants.
Registration will be from 10:30 to 11 a.m. at the courtyard entrance. The contest will begin at 11:30 a.m., with judging in three categories: infants to age 2, ages 3 to 6 and ages 7 to 10.
Sherry Frankel, president of the Worth Avenue Association, event chairwoman, praised Handelsman for picking up the tab so many area children can play dress-up.
Where else can ghosts and goblins mix with their own kind, “in broad daylight and with the blessing of the Palm Beach Police Department?” quipped Frankel, who calls herself “Scary Sherry, Witchtress of Ceremonies.”

Lily Capehart, known as “The Lizard Whisperer” for her appearances on television with David Letterman and Ellen DeGeneres, will make a special appearance, Frankel said.
Merchants who have donated prizes include Neiman Marcus, Chanel, Ta-boó, Wachovia Bank, Amici Ristorante, Mackenzie-Childs, Ralph Lauren, Gucci Palm Beach, Sherry Frankel’s Melangerie, Eye of the Needle, Victor’s Cafe, Bonpoint, Margaritaville, Vivi’s, Grande Armee, Okra, Tourneau, Commerce Bank, Mirror Mirror, Sunset Pilates, Kassatly’s, Marley’s Palm Beach Collection, Erwin Pearl, Saks Fifth Avenue, Eclectica, St. John and Juicy Couture.

Prizes will be awarded in each age category for various criteria: funniest, scariest and most creative.
Judges this year will include Nancy Mizelle, of Commerce Bank; Gucci Courtyard resident Richard Halpern; Palm Beach Daily News Editor Pat Thomas; Tara Zigler, manager of Juicy Couture, and retailer Barbara Katz.

Handelsman conceived the event to make the Avenue more approachable.
With its reputation as a sophisticated shopping venue, the district’s mystique can be intimidating, “but this shows we’re just real people,” Frankel said.

For more information, call Sherry Frankel’s Melangerie at 655-1996.

Stay tuned … On Saturday film crews are jetting in from New York to film a hot new reality tv show pilot right in our Boutique & Beauty offices! … More details to follow …

Whenever I’m in New York I love to check out the hip new restaurants … so I grabbed some friends and hit Employees Only in the West Village for dinner … They have a fortune teller in the window (I’m much better ha ha!) … and the whole place has a rough-around-the-edges speakeasy vibe. We set up a table in the back garden … feasting & drinking for hours until making our way to a hot little dance club nearby to burn off those calories. The restaurant was a bit hit or miss … but if you love that edgy hipster scene and old-school cocktails … Employees Only is right up your alley.

Who doesn’t love a great party centered around beauty? PrettyCity and Syneron are throwing a hot Beauty Bash in West Palm Beach on Oct. 16th (5pm-9pm) and Mirror Mirror is donating some fabulous beauty treats for the goodie bags!

I can’t wait for this event … there will be complimentary wine and nibbles, plus VelaShape slimming treatments and relaxing hand therapies!