I am thrilled to announce our new Palm Beach Trend Offices in the very chic WORTH AVENUE BUILDING! Yes, the building is PINK – perfect, right?!

We are now located across the street from Saks Fifth Avenue (I feel at right home!) and other faves like Valentino. While I miss seeing my daily trend customers at our little boutique in Via De Mario, I just really had to focus on my fast-growing beauty biz and wholesale accounts.

The fabulously pink Worth Avenue Building and my new Mirror Mirror offices on the 2nd floor!

205 Worth Avenue is perfectly located on Worth Avenue and South County Road. I LOVE it!

I can still take care of our Mirror Mirror Trend Fans from our showroom, so just call 917.348.4291 for special appointments.

And you can visit our trend boutique locations at Trump Spa at Mar-A-Lago (for members), Palm Beach Oceanfront Inn (3550 South Ocean Blvd.) and Eleven Spa (1440 North Federal Hwy.) in Delray Beach!

Also, I just decorated the Palm Beach Oceanfront Inn’s lobby and new Beach Bungalow Lounge at the Tides Bar & Grille – you’ll swear you are in South Beach! It’s super chic! I’ll add new photos to my journal next week.

Speaking of South Beach … I just got back from Miami where I stayed at the Sagamore Hotel and it was the BEST. Very cool. For the Super Bowl the entire hotel is turning into the Playboy Mansion!

Sagamore Hotel

And be sure to check out the new W Hotel South Beach. The lobby has a smart fashion décor. Quite unique and a definite “must see.” As I am working on my new PRODUCT LOVE marketing book and my new Floribean Fragrance (Palm Beach Pretend), South Beach was most inspiring!

W Hotel South Beach

Thanksgiving is this week … and you know what that means … the madness of holiday shopping begins! … Beat the crowds and head to Sephora now to scoop up their hot new Bath & Body Collection … designed by yours truly! … The bath goodies come in incredible scents (guava passion, tangerine grapefruit, Asian ginger – yum!) & the colorful packaging is an instant mood-lifter! … Grab some for stocking stuffers, Secret Santa parties & the ladies in your life who need a little pampering!

Stay tuned for news on fabulous gift ideas from our Mirror Mirror Boutique ….

There’s nothing like a day at the spa to put me in a fabulous mood … and I was lucky enough to treat myself to a trip to Beaute Therapies in Palm Beach. … The tranquil setting instantly relaxed me … & the high-tech anti-aging and body-shaping treatments are amazing … I felt totally pampered and rejuvenated.

Be sure to check out my latest media appearance … WWD interviewed me about our fabulous new Mirror Mirror Pretty Water & the new trend of edible/potable beauty … See what all the fuss is about and grab some thirst-quenching, beauty-enhancing Pretty Water now!

I’m always on the lookout for fun and fabulous trends … and my recent trip to NYC was a goldmine of cool products!

I loved the fish TV screensaver at Charles Nolan so much I’ve got to get one of my own … it’s fun & so much better than staring at a boring blank screen …

I also scooped up dozens of the Marc Jacobs lipstick pens … they’re perfect for a beauty addict like me!

And of course, I also had to snatch up some new Tory Burch shoes … she has really expanded her line!

Being a professional trend-spotter, I am constantly getting asked for recommendations … whether it’s a beauty product, shopping destination, or a restaurant or hotel … I’ve been to some of the most fabulous places in the world & I love to share! … So keep reading Jeanine’s Journal to get my latest picks!

Right now I’m loving New York Prime in Boca Raton … I enjoyed a great dinner there just a couple of weeks ago … & I can’t wait to go back. Our table had a lot of fun & the food was amazing … just a great atmosphere overall.

Stay tuned for more tips!

Mirror Mirror is the leading beauty source to help start-ups and big companies locate and find the RIGHT BEAUTY CONTRACT MANUFACTURER for new skincare, bath care, color cosmetic brands & more! … And we are thrilled to see one our latest beauty projects make its debut … The new Sephora Brand Bath & Body collection is now in stores … it is very exciting! Jeanine Recckio personally designed all of the new innovative bath products and delicious fragrances … there are over 45 new products to choose from … So get to your local Sephora store or Sephora.com to stock up on yours now!

So … all of WORTH AVENUE is gearing up for the upcoming season again …. And the MIRROR MIRROR BEAUTY & LIFESTYLE BOUTIQUE AND CREATIVE DESIGN STUDIO is in full gear … The boutique is getting daily shipments of fabulous jewelry & accessories from all over the world … precious home décor pieces … exquisite glassware that you won’t be able to resist … It’s all about bringing you the hottest & most stylish trends from across the globe … Swing by to get a head start on your holiday shopping … or just treat yourself to some fabulousness.

Just in … the season’s hottest scent … now available at our Mirror Mirror boutique! … Our new Pumpkin Spice Soy Candles smell delicious … and a little bit sultry … haven’t you heard that the smell of pumpkin is a sexual aphrodisiac? … Light one next time a date comes over & watch the sparks fly (not literally!) …

The candles are made with all-natural soy so it won’t leave any messy black soot marks … burns for over 40 hours … and it comes in a chic tassled canister …

We also have a wonderful Pumpkin Hand Soap & Hand Lotion Gift Set … a must for your kitchen for the holidays … & a great gift for your Thanksgiving host! … Smells totally fabulous … and cruelty-free to boot!

Mirror Mirror Pretty Water … Beauty You Drink Up

What Is Pretty Water?
It’s beauty in a bottle … a one-of-a-kind natural spring water that uses the best of Mother Nature to enhance beauty with every sip …

What does Pretty Water do?
Pretty Water provides intense hydration … nurturing the body from the inside out … & restoring skin to its full potential … drink your way to younger-looking, healthier, more radiant skin …

What’s in Pretty Water?
This natural spring water has been enhanced with essential vitamins & nutrients (like magnesium, potassium, calcium & zinc) that will quench your thirst & rejuvenate your beauty … without the metallic aftertaste that some bottled waters have … just pure, clean hydration!

Why do I need Pretty Water?
Bottom line … women are drinking too much coffee & not enough water … resulting in dehydrated, stressed-out, prematurely aging skin … only a powerfully hydrating water like Pretty Water can reverse the damage … & bring your beauty back to life … from the inside out …

How do I use my Pretty Water?
Simply sip it! … For best results drink 8 bottles of Pretty Water a day … to meet your body’s demands … Pretty Water also makes a fabulous addition to your hair & skin routine … add a final splash of Pretty Water when you’re washing your hair or cleansing your face … to rinse out mineral deposits from your hair & skin … & get an extra kick of beauty in the process …

Who created Pretty Water?
Meet Jeanine Recckio, the founder of Mirror Mirror and the world’s only beauty & lifestyle futurologist … Jeanine consults for all of the world’s top beauty brands … hunting down trends & investigating new beauty advancements … she’s a true beauty visionary … & sees enhanced water as the next big beauty revolution … after all, what’s not to love about a product that quenches both your thirst & beauty needs at the same time? … Jeanine’s just getting started … stay tuned for her Skinny Water, Happy Water … and collection of amazing beauty products …

Pilar Recckio

Check out Mirror Mirror’s latest model for our brand-new line of gorgeous new Palm Beach tutus … my cousin Pilar Recckio! She looks absolutely adorable … these pretty tutus are perfect for little girls!

Boo! … Halloween is fast approaching … and I can’t wait to celebrate at tomorrow’s big Halloween Kiddie Parade on Worth Avenue … Mirror Mirror has donated fabulous auction gifts for this very special annual event … What can I say … I always liked treats better than the tricks!

More details about the parade:

Witches, wizards, ghosts and goblins are billed as the guests of honor Oct. 27, when Worth Avenue landlord Burt Handelsman will throw his annual Halloween Costume Contest.
In its 21st year, the free event turns the scenic Gucci Courtyard into a daylight den of fright and fun. Hundreds of participants dare to be scary, vying for prizes donated by Worth Avenue merchants.
Registration will be from 10:30 to 11 a.m. at the courtyard entrance. The contest will begin at 11:30 a.m., with judging in three categories: infants to age 2, ages 3 to 6 and ages 7 to 10.
Sherry Frankel, president of the Worth Avenue Association, event chairwoman, praised Handelsman for picking up the tab so many area children can play dress-up.
Where else can ghosts and goblins mix with their own kind, “in broad daylight and with the blessing of the Palm Beach Police Department?” quipped Frankel, who calls herself “Scary Sherry, Witchtress of Ceremonies.”

Lily Capehart, known as “The Lizard Whisperer” for her appearances on television with David Letterman and Ellen DeGeneres, will make a special appearance, Frankel said.
Merchants who have donated prizes include Neiman Marcus, Chanel, Ta-boó, Wachovia Bank, Amici Ristorante, Mackenzie-Childs, Ralph Lauren, Gucci Palm Beach, Sherry Frankel’s Melangerie, Eye of the Needle, Victor’s Cafe, Bonpoint, Margaritaville, Vivi’s, Grande Armee, Okra, Tourneau, Commerce Bank, Mirror Mirror, Sunset Pilates, Kassatly’s, Marley’s Palm Beach Collection, Erwin Pearl, Saks Fifth Avenue, Eclectica, St. John and Juicy Couture.

Prizes will be awarded in each age category for various criteria: funniest, scariest and most creative.
Judges this year will include Nancy Mizelle, of Commerce Bank; Gucci Courtyard resident Richard Halpern; Palm Beach Daily News Editor Pat Thomas; Tara Zigler, manager of Juicy Couture, and retailer Barbara Katz.

Handelsman conceived the event to make the Avenue more approachable.
With its reputation as a sophisticated shopping venue, the district’s mystique can be intimidating, “but this shows we’re just real people,” Frankel said.

For more information, call Sherry Frankel’s Melangerie at 655-1996.

Stay tuned … On Saturday film crews are jetting in from New York to film a hot new reality tv show pilot right in our Boutique & Beauty offices! … More details to follow …

Whenever I’m in New York I love to check out the hip new restaurants … so I grabbed some friends and hit Employees Only in the West Village for dinner … They have a fortune teller in the window (I’m much better ha ha!) … and the whole place has a rough-around-the-edges speakeasy vibe. We set up a table in the back garden … feasting & drinking for hours until making our way to a hot little dance club nearby to burn off those calories. The restaurant was a bit hit or miss … but if you love that edgy hipster scene and old-school cocktails … Employees Only is right up your alley.

Who doesn’t love a great party centered around beauty? PrettyCity and Syneron are throwing a hot Beauty Bash in West Palm Beach on Oct. 16th (5pm-9pm) and Mirror Mirror is donating some fabulous beauty treats for the goodie bags!

I can’t wait for this event … there will be complimentary wine and nibbles, plus VelaShape slimming treatments and relaxing hand therapies!

The Mirror Mirror Palm Beach office has been a whirlwind of activity … I’ve barely had time to think! … We’ve been burning the midnight oil on several exciting new beauty projects … including a fabulous trend tour in New York City!

Jimmy Choo … Christian Louboutin … Tory Burch … Catherine Malandrino … we hit all of the hottest fashion spots. The weather was perfect, the hot new trends were in full force, and we even caught a glimpse of the filming for the “Sex and the City” movie! I also spied Dr. N.V. Perricone while lunching at the ultra-swanky King Cole Bar at the St. Regis Hotel.

Between cocktails at the Waverly Inn … manicures at the Kenneth Salon at the Waldorf-Astoria (where Angelina Jolie had just come in to get her nails done!) … breakfast at the luxe new London Hotel … my hair appointment at John Sahag … lunch at Saint Ambroeus … and a quick … there was so much to see and do & I’m still trying to recover from it all!

As many of you probably know, Dame Anita Roddick, founder of The Body Shop & an amazing visionary, died last month at the age of 64.

The Body Shop is a client of mine & as such I had the great pleasure to meet & work with Anita … her passion to beauty & the environment was truly inspiring! … she really paved the way for socially conscious beauty brands …

I plan to celebrate Anita’s incredible legacy with a trip to The Body Shop … which has a fab new metallic cosmetics collection … which Mirror Mirror helped develop … plus their beloved body butters … pick something up in honor of a woman who changed the face of beauty …

Mirror Mirror Imagination Group & Jeanine Recckio featured in Today’s

May 10, 2007

Skin Deep

All-in-Ones: Bring on the Tiny Purse
By ALIX STRAUSS

NO strangers are we to multitasking; it was only a matter of time before we demanded our makeup do the same. These days, sticks, pencils and compacts can perform multiple beauty duty without dominating the purse — or the wallet.

For a while the two-in-ones made some noise: Vincent Longo, Stila, Lorac and Smashbox offered liquid stainers or creamers for both lips and cheeks. While the stainer gave cheeks a flushed glow, it added just-bitten color to lips.

But that wasn’t enough. Enter three-in-one makeup, wands and sticks made to be worn on lips, cheeks, eyes and even the shoulders and neck.

“Movable color is having a popular moment because of new technology and modern formulations,” said Jeanine Recckio, of Mirror Mirror Imagination Group, which forecasts beauty trends. “The colors and consistency is more forgiving than heavy makeups of the past.”

Nars was one of the first, in 1997 introducing the Multiple, which it billed as “the original all-in-one, cream-to-powder, multipurpose makeup stick.” The stick can be used to highlight, sculpt and warm eyes, cheeks and lips. At $36.50 and with 12 shades, when is the last time a product tried to accomplish so much?

In the last few months three new products arrived: Rush Hour ($20), by Benefit, a slim, oil-free stick, promises an “instant makeover” for eyes, lips and cheeks; 3-of-a-Kind Twist-Up Stick ($3.59), by Wet n Wild; and e.l.f. All Over Cover Stick ($1), which at two inches tall, is also a space saver.

Multitaskers appear to be selling. More than 100,000 wands of Rush Hour have been sold since mid-January, exceeding Benefit’s expectations, according to Benefit’s founders. The Multiple is consistently one of Nars’s best-selling products, said Kimberley Thomas, Nars’s vice president for North America sales.

“Women want to simplify the makeup application process,” said Trish McEvoy, whose Essential Pencil ($20), advertised as a lipstick, blusher and overall highlighter, is also a top seller.

Certainly, the two- and three-fer products are cost-effective. A shadow ($21), blush ($25) and lipstick ($23) from Nars can easily cost more than $65.

And customers seem to find them convenient and time-saving.

“It’s about practicality,” said Rebecca McGuire, 32, a branding consultant whose career often requires her to attend events at the last minute. “I need something that’s compact but works everywhere.”

She said she prefers Nars Multiple St. Barts shade: “I love that I’ve found one product that makes me look pretty and presentable without feeling as if I’m covered in makeup.”

Yet it’s difficult enough to find one color you love for one facial area, let alone one that works in multiple spots. And, said James Boehmer, Nars’s international lead makeup stylist: “With one color you take the chance of looking monochromatic and flat. It’s not the most exciting thing you can do with your makeup.”

But a good color — Mr. Boehmer prefers Multiple’s Portofino — that is used well “can give a luminescent finish” to lips, cheeks and eyes, he said. “That’s a lot of get from one stick.”

Wow …. Well I am thrilled to share with all of you … that Mirror Mirror had it’s very first fashion show this week for the Worth Avenue Association at the prestigious Chesterfield Hotel in Palm Beach!

We showcased all of our fabulous Trends from our new Beauty & Lifestyle Concept Trend Lab in Palm Beach …. we presented our new Mermaid Jewels of the Sea jewelry collection & our Palm Beach Chic hats …. all designed by me! Jeanine Recckio!

We also previewed our new Pretend Beauty Collection which is coming soon!

Here is a photo of our models … it was a divine success! It was so much fun …. And perfectly Palm Beach!

Our hats are a big hit!

Thanks for all of your support to Mirror Mirror!

Home

Bring out the piñatas and crack the castanets—it’s fiesta time on Worth Ave! And to help celebrate, Jeanine Recckio, the world’s only beauty futurologist, is offering 10% off to all shoppers who visit her Beauty & Lifestyle Concept Boutique during the Fiesta on Worth Avenue on April 22.

The annual festival, which takes place from noon to 4 p.m., transforms this tawny street to a colorful celebration of Latin fashions, food and fun – all with Palm Beach flair. Strollers enjoy live Latin entertainment, delicacies, drawings, customized piñatas and colorful decorations. They can even put their best faces forward during a Carmen Miranda look-a-like contest.

“This is an excellent way for the merchants and shoppers on Worth Avenue to celebrate this vibrant culture, as well as come together for a good cause,” says Recckio. Shoppers have a chance to win one of two luxury Irving Rice mirrors Recckio has donated for the charity drawing, benefiting the New Hope Charities.

The location of Recckio’s new boutique on the charming Italian Via De Mario boasts a bit of its own international flair. A stroll into an Italian wonderland of luscious greenery and stone garden sculptures, the store is a hidden treasure.

World-traveled Recckio herself is also no stranger to global celebration. Within her boutique she opens her imaginary suitcase from her jetsetting adventures and displays the chicest lifestyle finds from around the world. Recckio offers handpicked global must-haves – stylish linen shawls from Italy, the prettiest Parisian vases, elegant mirrors from Milan, exotic Mediterranean seashells.

Recckio has been the secret weapon for international cosmetic empires, Fortune 500 companies and upstart brands. Her signature can be found on global brands and products that have revolutionized the way the industry and women view beauty – think MAC, Estee Lauder, Sephora, Dessert Beauty Jessica Simpson, the Body Shop, Revlon and more.

We did it! Our new beauty & lifestyle trend concept boutique is open in Palm Beach! As a leading futurist and trend forecaster, it has always been my dream to have a working studio space … where I can highlight all of my trends, visions and finds to the world … and … I LOVE to shop … so as I travel the world for all of my business clients … I pick up the most incredible things … now they have a home …and I can share them with consumers & shoppers from all over the world! Palm Beach is a special and magical place … the most fabulous, fashionable, chic, smart & well traveled people from all over the world come here … there is art, culture, endless charity events and world-class shopping! Now, Mirror Mirror is a part of this very special world …

It is beyond just a beauty boutique … it’s a concept store with ever changing merchandise and items … fabulous glass from Italy, jewels from India, hip tee’s from LA, beauty teas from Paris, my favorite music cd’s from London ….

Everything fits within the pretend vision … we greet each customer with …

Welcome to the Mirror Mirror futuristic beauty & lifestyle concept boutique … as a beauty and lifestyle futurologist, I travel the globe trend-spotting for the next big thing … many say I have the coolest job in the world … here in Palm Beach I am show-casing all of my favorite finds in beauty fashion accessories, fragrance, music & beyond … the vision is Pretend … in this fast paced world it is all something we need to do more of … the world of Make Believe is a beautiful place … and magical Palm Beach is all about Beach Chic … enjoy the journey! I just got back from a trip to L.A. … and we found some delightful treasures … & stay tuned for our exclusive line of beauty products from Italia called Pretend!

It is beyond dreamy … and I here are some photos of the chic boutique and our delicious finds!

Stay tuned and I will update my journal with photos of new incoming merchandise all the time!