The world’s largest beauty show, Cosmoprof, to be held in Bologna, Italy, is fast approaching!

The show will run from April 16 to 19.

Many busy beauty executives have difficulty squeezing this very important trip into their schedules or tight budgets. But have no fear! Mirror Mirror, led by beauty futurologist Jeanine Recckio, is the leading trend forecasting and creative marketing agency in the beauty biz – and we can cover the show for you.

We provide full coverage of Cosmoprof’s latest innovations; packaging; product ideation; cosmetic manufacturers; competitive intelligence in all areas of color, skincare, naturals, bath and body, hair care, beauty tools; and more.

Our Cosmoprof Trend Reports are informative and extremely effective. They are must-haves for anyone in the beauty industry. You won’t find a more robust, illuminating report anywhere else!

Beyond Cosmoprof, Mirror Mirror is the leader in unique beauty and lifestyle trend reports and product development in all areas, including new ingredients; specialty baked makeup; R&D; color trends; and product design, marketing and manufacturing.

Last Thursday, Avon Products Inc. announced that it had acquired U.K.-based Liz Earle Beauty Co., a natural skincare brand, in an all-cash transaction.

Avon pursued the acquisition because it helps the company widen its customer base in natural skincare, which Liz Earle has been known for for the past 15 years. Avon chief exec Andrea Jung said the natural line is the perfect complement to her company’s “anti-aging skincare and broader beauty portfolio.”

Crain’s New York Business asked Mirror Mirror founder and beauty analyst Jeanine Recckio her thoughts on the deal. Here’s what she had to say:

“The deal is very representative of how our industry is evolving,” Jeanine told the publication.

Jeanine expanded on that thought by saying that the move was particularly savvy on Avon’s part because Liz Earle already has a built-in customer base. No need to start from scratch!

To read the entire article featuring Jeanine, sign up for a free trial subscription on Crain’s Web site.

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