{"id":25,"date":"2005-11-29T14:29:12","date_gmt":"2005-11-29T19:29:12","guid":{"rendered":"http:\/\/www.mirrormirrorinc.com\/blog\/?p=25"},"modified":"2011-06-24T16:04:45","modified_gmt":"2011-06-24T21:04:45","slug":"mirror-mirror-imagination-group","status":"publish","type":"post","link":"https:\/\/www.mirrormirrorinc.com\/blog\/beauty-trend-forecasting\/mirror-mirror-imagination-group\/","title":{"rendered":"MIRROR MIRROR IMAGINATION GROUP"},"content":{"rendered":"

Futurist Jeanine Recckio announces the formation of the Brand Excitement Group<\/a><\/p>\n

The world\u2019s only beauty & lifestyle futurist has expanded her horizons beyond trend forecasting \u2026 to form the Mirror Mirror Imagination Group\u2019s Brand Excitement division.<\/p>\n

\u201cIf you\u2019re asking yourself where you can go for help in creating a new brand or injecting excitement into an existing one, we\u2019re the answer,\u201d says Jeanine Recckio, who founded New York-based Mirror Mirror in 1995. \u201cWe help you turn big ideas into world-class products that deliver profits to the bottom line.\u201d<\/p>\n

In her sleek white offices on Madison Avenue, Recckio<\/a> and her team of Brand Excitement ambassadors help companies build living, breathing brands that are one step ahead of consumer desires. \u201cBrands need to be fed or else they can quickly become old and tired,\u201d says Recckio, who emphasizes that retailers are not just looking for new brands \u2026 they\u2019re looking for excitement. \u201cWe\u2019ll show you how to adapt to changing market forces and keep your brand sexy and exciting\u2014no matter what industry you\u2019re in.\u201d<\/p>\n

Recckio has expanded the branding and marketing aspects of her business in response to customer demand. \u201cOur clients are asking for turnkey solutions and finished products,\u201d Recckio says. \u201cWe can link trends to action faster than anyone else in the industry.\u201d From concept to counter, Mirror Mirror does it all. The company\u2019s stellar track record for predicting trends and anticipating consumer behavior allows them to conceive cutting-edge product lines and brand extensions. Then they position, develop, package, produce and ship via global alliances with leading R&D labs, manufacturers and fulfillment companies.<\/p>\n

Mirror Mirror\u2019s recent work with Sephora is a perfect example. \u201cWhen Sephora approached us about creating a new flavored cosmetics concept, we developed the product line and delivered it to their shelves in six months,\u201d says Recckio. The result\u2014Jessica Simpson\u2019s Dessert Beauty line\u2014was an instant success.<\/p>\n

Recckio\u2019s signature can also be found on global brands from Fortune 500 companies and personal care and cosmetics <\/a>giants such as Colgate-Palmolive, Estee Lauder, MAC, the Body Shop and Avon. \u201cThink of us as your secret weapon for success,\u201d she says, \u201cwith a service no ordinary trend agency can offer.\u201d<\/p>\n

For more information and your own Brand Excitement analysis, please contact Jeanine
\nRecckio at 212 339 0037.<\/p>\n

\"Enhanced<\/a><\/div>\n