NotBillable: May 2005

A beautiful future

You know how some people become transfixed by those vegetable chopper and mop demonstrations at the State Fair? That’s how I am about trendspotters. Complete sucker for ’em. So of course I have to read every single word Jeanine Recckio has to say. I mean, who can’t learn something from the woman who launched the world’s first lickable fragrance? But it’s not just what she predicts, it’s what she does during the interview that I find fascinating — scouring Whole Foods in search of new sells claims, copy points and packaging presentations to steal, I mean leverage. Good reading if your girly-tolerance is high and you work in the beauty category.

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