BEAUTY FUTUROLOGIST JEANINE RECCKIO
ANNOUNCES THE EXPANSION OF
MIRROR MIRROR’S INNOVATION INTERVENTIONS
Uniquely Designed “Beauty Boot Camps” To Invigorate Brands & Stimulate Imagination
New York, New York, June 2011: Jeanine Recckio – the world’s only beauty futurologist – announces the expansion of Mirror Mirror Imagination Group’s unique, business-transforming Innovation Interventions, her unique “beauty boot camps” in which she uses her charisma, insight, and unsurpassed knowledge of the industry to work with companies and individuals to re-ignite and revitalize their creative processes, brands, and products.
In today’s tricky economy, retailers are demanding new, forward-thinking products. Consumer confidence is on the rise, but customers are more likely to spend their hard-earned dollars on something attention grabbing, unexpected, and cutting edge—something they can’t resist because it’s just so cool. Unfortunately, this has led to an unprecedented challenge for many beauty and lifestyle brands: As corporations looked to reduce expenditures, research and development departments were among the first things to go. The result? The futuristic innovation that leads to business success was no longer an integral part of many companies’ processes. Lacking time, imagination, creativity, and invention, many brands are now struggling to stay at the forefront of the industry.
That’s where Jeanine Recckio’s Innovation Interventions come in. As innovation is the true force that drives brands forward, Mirror Mirror’s seminars—unique in the industry—serve as a shot in the arm for beauty and lifestyle professionals, teaching them how to step up, move forward, and think outside of the box.
Jeanine Recckio’s Innovation Interventions ignite your imagination by putting brands and individuals through an intense “beauty boot camp” that pushes the limit, showing participants what brands need to do to stay strong, creative, and profitable. Her straightforward, on fire, and intense yet fun approach shakes everything up—like a beauty industry Gordon Ramsay—and teaches clients how to refocus and revitalize their R&D processes so they can generate those essential new ideas and killer, must-have products that will put them back on top.
Jeanine Recckio’s Beauty & Lifestyle Innovation Interventions offer businesses and individuals an amazing opportunity to see inside Mirror Mirror’s exclusive trend design think tank, devoted to invention, design, trend research, and new product development. Participants will work with Jeanine and her team to learn how Mirror Mirror’s renowned private label manufacturing process works to create cutting-edge trends, which they then transforming them into amazing products—and business success stories.
Each specially designed Innovation Intervention “beauty boot camp” offers:
• A complete innovation analysis of your brand, and how you stack up to the competition.
• Specially tailored insider reports on the latest beauty trends in your category.
• A side-by-side study of your market to help you strategize for the future and interpret trends, consumer whims, and industry advancement.
• A creativity-building workshops that helps you revitalize your R&D process, invigorate your staff, and engage a fresh way of thinking forward.
• Jeanine’s Unique Beauty Trend Tours, which explores not only your own category, but also a vast array of other markets, products, and retail experiences throughout New York City & other cities
Mirror Mirror Imagination Group
20 West 38th Street at Fifth Avenue New York, NY 10018 tel 212 339 0037
Trend Lab & Design Studio
205 Worth Avenue Palm Beach, FL 33480